Location/Directions
Your customers have heard of you, and are eager to come! BUT they don’t know the way. All they have to do is send an SMS to DAPAT and receive detailed instructions on the best ways to get to your location. Voila! Your customers look for you! They even receive your contact details and opening hours for future use.
Seating reservation
Now they know the way to your place, they want to reserve a table for tomorrow night. Easy! They can send an SMS with their name and number of people to DAPAT to get immediate response on seat availability. They can even choose to be reminded of their booking closer to the reserved time.
Ordering / Take-aways
Why not allow your customers to order food and drinks via SMS? They’re on the way and they’re starving. They want to eat ASAP! They send an SMS and DAPAT choices of set meals or chef recommendations for their confirmation. They may also want to just drop by for take-away. Worried about abuse? Don’t worry, you set the rules.
Customer Database
Build a customer database from the SMS interactions you have done with them. Returning customers will be more than happy to know they are remembered and feel comfortable to come back to your place again and again. Should they choose to, they can receive updates on your restaurant or promotional prices.
Updates/Promotions
Printed fliers end up in drains and garbage bins. SMS updates go straight to the one most effective mobile communication device carried everywhere by most of the population – the Mobile Phone. There has never been a more effective way to target potential returning customers and generate tremendous repeat business!
Feedback/Suggestions
Immediately after stepping out of your restaurant, your customers send you their rating score via SMS DAPAT for their recent dining experience and service. Instant feedback! This means their SMS goes straight to your database for later analysis. Regardless of how they graded you, they are happy it was so simple to get the message across.
Email / MMS brochures
So you feel 160 characters are not enough to inform properly, then send an email or an MMS brochure with pictures of the facilities upon SMS-request from customers. Here is where “A picture paints a thousand words” applies very suitably.
.......Next